There is nothing else that has become so dear to keralites during this eight-year time than the launching of Morning Reporter 24 hour news reporter.
It was perfect tuning at first sight. An instantaneous hit ever since.
As the media conscious neo-malayalee scanned the signals from the skies, the most modern mode of live newscast came swift like a thunderbolt. They were witnessing a rare kind of newscast. To a good chunk of general public Morning Reporter has become a channel for continuous and compulsory watching.
It touched the right nerve to attempt to find out the truth of national public business, as complete and nearly accurate. The channel was after every possible story of human success. We made it a point to analyse failures by criminal negligence in public life as well. It all started when Keralam was going through a bad period in socio-political functioning. Politically it was a period of distrust and abandoning of highest degree. It was full of conflicts and turbulence. The actual drama behind the stage was not visible and Morning Reporter could make the political exercise and business of running the government very transparent. People could see through each and every action of the decision makers in Kerala through the live news telecasts. It did not target politicians alone. On the other hand Morning Reporter treated politicians, burocrits, artists, film stars and ordinary people who made news, equal when dealt with them. Such is the role of Morning Reporter that, it suddenly became difficult to conceal anything from the eyes of the public in Kerala.
We at Morning Reporter think we had started a real job of fact finding to benefit the people. Right from the 6 AM bulletin we kept Keralam in the lime light with breaking latest news stories and updating old ones every hour.
Visibility of Morning Reporter in Kearala is 100 percent. It has reached every single village in Kerala.