Apple Inc is planning to release three new iPhone models this year, including a device to succeed the newly-created XR model, the Wall Street Journal reported, citing unidentified people familiar with the matter. Apple will include a high-end model in its line-up that features three cameras on its back, up from the current two, in addition to a pair of less expensive alternatives, the newspaper said.
In December, Bloomberg News reported the company was facing a “fire drill” to boost sales. That led Apple to aggressively market the iPhone XR on its website for $449, about $300 less than its official sticker price. The deal required customers to trade in an iPhone 7 Plus, a high-end handset from two years earlier.
Apple Chief Executive Officer Tim Cook recently collected his biggest-ever annual bonus for fiscal 2018 after his company posted record revenue and profit, and a market value that temporarily eclipsed $1 trillion.